Marriott joins the line of companies tripping merrily into the low-margin ads biz. Also: CTV is seeing lots of growth in efficiency and ad fraud.
Beware the bots: the threat of CTV ad fraud looms as viewership
Schedule / Advertising Week NY 2023
Marin Katie Sullivan Porter
Advertising and Promotion An Integrated Marketing Communications
Marketing technology 2022: 616 predictions from 463 CMOs
Schedule / Advertising Week NY 2023
Putting The Supported In Ad-Supported; Google Turns To 'Share
Investor Presentation - July 2021
Top Challenges Faced by Advertisers Amid CTV's Growth - MNTN Research
Marriott to Debut Ad Network to Reach Travelers Via App and Room TVs
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