Coca-Cola brands include Sprite . Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. by Sam Weber | Nov 18, 2020 | Endorsements & Sponsorships | 0 comments. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . 50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. Coke vs. Pepsi. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Burt Reynolds. Cristiano Ronaldo is very particular about the brand he promotes and endorses. David Beckham is a well-known soccer legend, married to Posh Spice. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. 4. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. Most notable endorsement: Diet Coke - $26 million. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. March 18, 2021. A powerful short film featuring The Huni Kuin Tribe of Brazil, created by Sage Foundation, sent a warning to the western world during . In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; Coca-Cola (@CocaCola) August 11, 2021. Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . That's mainly because of her successful endorsement career. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league,with $12 million in endorsements a year. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Add to Cart. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. He raked in eight figures by placing endorsements on his shorts, caps and robe. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. Topics: Celebrity Partnership . Endorsement Fees For Top Indian Cricketers. Explore our Purpose & Vision, History and more. Find out which celebrity endorsement deals were worth the most. Has the Pandemic Impacted Influence for NBA Draft Prospects? In the 1960s the "Things go better with Coke" jingle became a radio hit. Stacker believes in making the worlds data more accessible through Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. According to the publication, this move upset Kanye West, who has his own deal with Adidas. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. One of those athletes is the former NFL star, Peyton Manning. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. Jennifer Garner wants you to sign up for a Capital One Venture card. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Heres a list of top Indian Cricketers & the price they charge for brand endorsements. -. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. Shes earned $157.5 million since 2011. Coca-Cola also had the first celebrity endorsement. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. But in 2013, he renegotiated, according to a report at the time from Reuters. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Next, complete checkout for full access to StartupTalky. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. Cameron Diaz for Coca-Cola. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Related: Which Athletes Earn the Most Per Hour? Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. and more. The company reportedly paid her $12 million, plus sales incentives. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. The most famous endorsements create an indelible connection between brands and their spokespeople. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. After their investment, billionaire investor Ron Burckle invested in the company as well. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. 5 fragrance. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. Required fields are marked *. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? According to a report from CBS News, the latter contract alone earned her $3 million a year. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. When Brad Pitt signed a deal with Chanel No. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. The company reportedly paid her $12 million, plus sales incentives. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity There was an unknown error. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. Top Earners: Richest Actresses of All Time. Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. There are a few guidelines and Please try again. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. When Brad Pitt signed a deal with Chanel No. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Shes the leading lady in a string of Natural Match hair color commercials. Check Out: Athletes Earning Most of Their Cash From Endorsements. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. studio, network or celebrity. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. . We found other products you might like! Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. But, Michelle Wie has made millions off of endorsements. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. 2 - Shah Rukh Khan. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. Posting contests, promo offers, event sponsorship, partnerships, etc. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. As an entrepreneur, Foreman made even more of a name for himselfwith his portable, plug-in George Foreman Grill. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. The answer is no, he created some "market noise.". The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. A couple converted a Coca-Cola truck to live in while exploring Australia. Coca-Cola Script Recycled Bottles Unisex Tee . Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. And celebrities are paid insanely by the most prominent brands. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. He also linked up withDietCoketo help further theFolds of Honor program. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. The company is able to make such a huge amount as it is spread across the world. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. July 26, 2021 July 26, . Your email address will not be published. These two brands dont give an inch as marketers search for every opportunity to get a leg up on the competition. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. Kylie Jenner is the highest-paid celebrity who earned around $590 million. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Company Provides 2022 Financial Outlook. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. . And social media has boosted this to the next level of fame. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. Shaquille ONeal is no stranger to endorsements. In the fight for soft . Coca Cola Net Worth is $265 Billion in 2023. Similarly, coca-cola must come up with celebrity advertisement and endorsements by selecting different celebrities belonging to different age groups to influence consumers between the age group of . Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Continuing the celebrity musical connection that has become so important to Coca-Cola's communication, the Metropolitan Opera diva Lillian Nordica . According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements.