Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

CRM systems are designed to compile information on customers across different channels or points of contact between the customer and the company which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.

• Develop your customer-focused strategy first before considering what kind of technology you need.
• Break your CRM system down into manageable pieces by setting up pilot programs and short-term milestones.
• We Make sure your CRM plans include a scalable architecture framework.
• Customisation of products, services and communication